How would you speak on behalf of your company if a significant incident occurred? How would you interact with media, employees, family, colleagues and the community? In this presentation we will discuss how to use strategic, effective communication to help protect your company’s reputation during a crisis. Crisis communications basics will be covered as well as how citizen journalists and social media can help – or distort – our messages.
- How to utilize strategic and effective communication to protect a chemical company’s reputation during a crisis situation?
- Would you be prepared to speak on behalf of your company in the event of a significant incident, and what steps should be taken to ensure clear and consistent messaging?
- What strategies should be employed when interacting with media, employees, family, colleagues, and the community during a crisis to maintain transparency and trust?
- How to use crisis communication basics in managing the flow of information and addressing concerns promptly to mitigate reputational damage?
- How to leverage citizen journalists and social media platforms to disseminate accurate information and counteract potential misinformation that may arise during a crisis?